SEO

Why Customers Can't Find Me Online – And How to Change That

Q: How long does it take to rank better on Google?

It depends on where you're starting from. Indexing or local topics can show effects within a few weeks because Google gets clear signals. Content and structure usually take longer because Google first needs to build trust and gather user signals. If you're new or working in a highly competitive field, 3-6 months is a realistic horizon for noticeable changes. Important is: We would never recommend "just wait," but always a sequence that learns quickly and then delves deeper.

Q: Why isn't my website showing despite good content?

"Good content" is unfortunately not automatically "discoverable content." The reason is often that the site is not indexable (noindex, robots.txt, technical hurdles) or that the topic has no demand. Ahrefs names lack of search demand as the most common reason for pages without organic traffic. Ahrefs A second classic issue is the missed search intent: You answer something, but not in the form that users expect. Then no one clicks – or they immediately jump off.

Q: Isn't social media enough to be found?

Social media can bring reach, but it rarely fully replaces your website. On platforms, you are dependent on algorithms and formats; your website, on the other hand, is your own space that you can design, structure, and make visible in Google. At the same time, we see an important trend: Part of Gen Z starts searches on TikTok or Instagram, not just Google. Lumen5 Therefore, we don't think in "either or," but in a hub principle: Social brings attention, the website builds trust and enables conversions.

Q: Do I have to constantly write new blog articles for SEO?

No. More doesn't help if it's unrelated or no one needs it. We often see better results when the basics are right first: clear service pages, clean structure, internal linking, and then targeted content to real questions. If you create content, then do it as deep topic clusters instead of loose individual articles. This creates an impression of expertise – for people and Google.

Q: Are backlinks really still important?

Yes, but differently than many think. Backlinks are still a strong trust signal, and Ahrefs cites lack of links as a common reason for weak rankings. Ahrefs For us, what's crucial is how you get links: through cooperation, mentions, good resources, and real PR. Bought or artificial links don't fit sustainable marketing and can be harmful in the long run.

Q: What does Local SEO really bring – is it worth it for small businesses?

Especially then, it often is worthwhile first. Local searches frequently have immediate intent. Lightspeed cites that 88% of mobile local searches end in contact within 24 hours. Lightspeed If your business profile is well-maintained, NAP data is correct, and you get genuine reviews, it can bring inquiries faster than many other measures.

Q: Is accessibility a ranking factor or just "nice to have"?

Accessibility is a matter of access: More people can use your content. At the same time, many accessibility principles go hand in hand with good SEO because they increase structure and comprehensibility (semantic HTML, alt texts, clear headings). We also see an indirect effect: Accessible, calm interfaces reduce frustration, increase dwell time, and trust. And that’s what you need if visibility should also lead to inquiries.