Maquis

A Restaurant with Character – Brought to Life

More than just a place to eat, Maquis invites guests to experience food with all senses. The challenge was to translate its unique combination of refined craftsmanship, creative cuisine, and northern grounding into a visual language — stripped of ornamentation, but rich in meaning.
Everything at Maquis is handmade — from the bread to the atmosphere.

Between Craft and Conscience

To clearly position the Maquis brand, we immersed ourselves in the world of the restaurant: conversations with the team, time spent in the kitchen and on the floor, a look at the competitive landscape – and, most importantly, at what truly sets Maquis apart.

Maquis stands for a kind of cuisine that doesn’t need big words to make a statement: vegetarian, regional, crafted with care and quiet confidence.

In our brand groundwork, we uncovered and articulated these qualities – translating them into a clear brand stance, a distinct profile, and a strategic framework that now serves as the foundation for design, language, and long-term growth.

Purpose, not polish

Maquis isn’t built on trends or buzzwords – it’s shaped by real people, deep experience, and a clear culinary vision. Together with the team, we unearthed the essence of the restaurant and crafted a brand strategy that communicates authenticity without artifice.

At its core, Maquis is a modern vegetarian bistro that values quality over spectacle – rooted in regional ingredients, shaped by craft, and defined by openness. The new strategy brings this to the surface: a quiet confidence, cultural richness, and a human touch that invites people in.

Grounded yet Distinct

We developed a visual identity that captures the essence of Maquis: authentic, understated, and approachable. We designed an organically shaped logo, defined a calm and warm color palette, and created a system that brings clarity without flattening the brand’s character. A humanist serif typeface reflects the brand’s personality, while a hand-drawn leaf detail adds a subtle visual cue for craftsmanship and natural quality.

Warm & Precise — Not Loud or Pushy

Maquis doesn’t shout — it speaks clearly. The tone is calm, direct, and reflective — just like the concept itself.
Across the website, in the tagline, and even in the reservation process, the language expresses warmth, quality, and personality — unpretentious yet deliberate.

It avoids big words and instead creates a space where guests feel seen and understood.

The new Maquis logo blends handwritten elements with graphic precision. It reflects artisanal cooking and a personal atmosphere – honest, subtle, and distinctive.

A Few Scrolls, a Full Atmosphere

The new website is designed as a clean, visual one-pager — minimal, accessible, and aligned with the restaurant’s brand.

It brings imagery, color, and typography together to reflect what Maquis is all about: a grounded place with a strong identity and a handcrafted kitchen.