AEO Society

For AEO, we refined the existing brand identity to better reflect the society’s values of excellence, integrity, and global connection. Building on the former lion emblem, we distilled the mark to its essence — transforming it into a more symbolic, reduced sign by focusing on the lion’s snout as a timeless expression of strength, clarity, and leadership.

The resulting visual identity balances academic gravitas with a contemporary, forward-looking tone, creating a cohesive brand system that works across digital platforms and international contexts while strengthening AEO’s recognition as a global leadership network.