Pola

TM

woman looking at appwoman looking at app

Aeri App

Project Summary

01

LIVE WEBSITE

Scope

Plan

Essence

Branding & Re-Branding

Momentum

Webdesign & Development

Category

Services

Approach

Technologies

PayloadCapacitor
A close-up of a man meditating.A close-up of a man meditating.

Challenge & Potential

02

Groundwork

03

Your Space to Reconnect with your Breath, Body and Mind

Your Space to Reconnect with your Breath, Body and Mind.

Your Space to Reconnect with your Breath, Body and Mind.

Brand Strategy

04

Two iPhones displaying the settings and the start view of a breathing exercise.Two iPhones displaying the settings and the start view of a breathing exercise.
Dynamic close-up of a female runner from behind.Dynamic close-up of a female runner from behind.

Visual Identity

05

A wall in an urban setting with advertising posters for the Aeri app and graffiti. The posters feature dark silhouettes of people from diverse backgrounds doing breathing exercises, set against colorful backgrounds and overlaid with the app's breathing circle.A wall in an urban setting with advertising posters for the Aeri app and graffiti. The posters feature dark silhouettes of people from diverse backgrounds doing breathing exercises, set against colorful backgrounds and overlaid with the app's breathing circle.
Close-up of a female runner’s legs with motion blur.Close-up of a female runner’s legs with motion blur.
Bird’s-eye view of a sporty woman wearing a white cap with the Aeri app logo.Bird’s-eye view of a sporty woman wearing a white cap with the Aeri app logo.
A transparent water bottle with the white Aeri app logo lying on a tartan track.A transparent water bottle with the white Aeri app logo lying on a tartan track.
A woman wearing a medium blue hoodie with Aeri app UI artwork and logo.A woman wearing a medium blue hoodie with Aeri app UI artwork and logo.

Verbal Identity

06

Your breathing creates inner calm.

Each breath brings you balance and harmony.

You gracefully release what no longer serves you.

App Design

07

Two versions of the Aeri app logo: above with a Lavender Twilight gradient, below in black and white.Two versions of the Aeri app logo: above with a Lavender Twilight gradient, below in black and white.

Detailed view of the wave and the circle indicating inhale and exhale during the breathing meditation.Detailed view of the wave and the circle indicating inhale and exhale during the breathing meditation.

Brand Activation

08

A person holding an iPhone and looking at the exercises in the Aeri app.A person holding an iPhone and looking at the exercises in the Aeri app.

Are you ready to transform your brand?

Let's get started

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