Glou Vinegary

Glou is an artisan fermentation brand creating living vinegars that celebrate flavor, craftsmanship, and joy. Rooted in natural processes and a contemporary mindset, Glou reimagines vinegar as a product for modern kitchens, bars, and everyday rituals.

Project Summary

Scope

For Glou, we developed a complete rebrand including a new name, visual identity, and packaging system. The new positioning expands the brand beyond classic vinegar, placing it at the intersection of fermentation, gastronomy, and mixology.

A reduced yet expressive logo, bold typography, and a natural color palette create strong shelf and bar presence. The packaging is designed to speak equally to chefs, bartenders, and conscious consumers – positioning Glou as a versatile, premium ingredient for restaurants, bars, and curated home use.