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The Maquis logo above a hand presenting an artfully garnished cracker. The Maquis logo above a hand presenting an artfully garnished cracker.

Maquis

Project Summary

01

Scope

Plan

Essence

Branding / Re-Branding

Momentum

Web Design + Development

Category

Local Business
Sustainable Brands

Services
Maquis logo as a sticker. Maquis logo as a sticker.
Close-up of a man’s chest wearing a beige T-shirt with a black Maquis logo. Close-up of a man’s chest wearing a beige T-shirt with a black Maquis logo.
White Maquis logo and the text ‘Cuisine Végétarienne’ on a bed of green herbs and salad. White Maquis logo and the text ‘Cuisine Végétarienne’ on a bed of green herbs and salad.

Challenge & Potential

02
A table set with wine and two dishes in the Maquis restaurant. A table set with wine and two dishes in the Maquis restaurant.
Five organic eggs and a hand reaching for one of the eggs. Five organic eggs and a hand reaching for one of the eggs.
Freshly delivered vegetables, eggs, and pickled items beautifully arranged on a table. Freshly delivered vegetables, eggs, and pickled items beautifully arranged on a table.

Groundwork

03
A view through the Maquis restaurant towards the cozy, softly lit bar. A view through the Maquis restaurant towards the cozy, softly lit bar.
A plate with tomatoes on fennel vegetables in a tomato-cream foam sauce from the Maquis kitchen. A plate with tomatoes on fennel vegetables in a tomato-cream foam sauce from the Maquis kitchen.
The hands of two people sharing a very appealingly arranged appetizer from the Maquis kitchen. The hands of two people sharing a very appealingly arranged appetizer from the Maquis kitchen.
Homemade, orange-colored, finely sparkling kombucha in front of an ochre-colored background from Maquis. Homemade, orange-colored, finely sparkling kombucha in front of an ochre-colored background from Maquis.

Brand Strategy

04
A friendly portrait of three chefs from Maquis. A friendly portrait of three chefs from Maquis.
A set table in a cozy atmosphere at Maquis. A set table in a cozy atmosphere at Maquis.
Eine Hand hält ein iPhone, auf dem die Wochenkarte auf der Maquis Website zu sehen ist. Eine Hand hält ein iPhone, auf dem die Wochenkarte auf der Maquis Website zu sehen ist.
The round shop sign of Maquis with a black logo on a white background. The round shop sign of Maquis with a black logo on a white background.
The hands of a chef presenting a dessert with meringue. The hands of a chef presenting a dessert with meringue.
A portrait of the chef and founder Johnny Lindloff in apron and chef’s jacket. A portrait of the chef and founder Johnny Lindloff in apron and chef’s jacket.

Visual Identity

05
The Maquis logo on a red raspberry sorbet atop mascarpone with basil oil. The Maquis logo on a red raspberry sorbet atop mascarpone with basil oil.
A refined dish from Maquis: crispy breaded eggplant with zucchini, fresh purslane, and sweet-and-sour plums. A refined dish from Maquis: crispy breaded eggplant with zucchini, fresh purslane, and sweet-and-sour plums.
An elegantly arranged cracker with crème fraîche and fine garnish, held by a hand against a beige backdrop. An elegantly arranged cracker with crème fraîche and fine garnish, held by a hand against a beige backdrop.

Verbal Identity

06
The Maquis logo in black on a beige background, set against a taupe-colored backdrop. The Maquis logo in black on a beige background, set against a taupe-colored backdrop.
The Maquis logo’s leaf symbol encircled by the words ‘Cuisine Végétarienne’ and ‘Cuisine Végétalienne’. The Maquis logo’s leaf symbol encircled by the words ‘Cuisine Végétarienne’ and ‘Cuisine Végétalienne’.
A delicate dessert from the Maquis kitchen – sweet strawberries and creamy rice pudding, refined with aromatic clover. A delicate dessert from the Maquis kitchen – sweet strawberries and creamy rice pudding, refined with aromatic clover.
Eine Stofftasche mit weißem Maquis-Logo auf schwarzem Grund, darunter der Schriftzug ‚Cuisine Végétarienne‘ und die Adresse des Restaurants in Hamburg. Eine Stofftasche mit weißem Maquis-Logo auf schwarzem Grund, darunter der Schriftzug ‚Cuisine Végétarienne‘ und die Adresse des Restaurants in Hamburg.
Close-up of a woman’s back wearing a Maquis-branded T-shirt. Close-up of a woman’s back wearing a Maquis-branded T-shirt.
Close-up of two hands holding the Maquis restaurant menu. Close-up of two hands holding the Maquis restaurant menu.
A refined dessert from the Maquis kitchen: doughnuts with ice cream and flambéed plums. A refined dessert from the Maquis kitchen: doughnuts with ice cream and flambéed plums.
Weekly menu at Maquis: Seasonal highlights of the week. Weekly menu at Maquis: Seasonal highlights of the week.

Logo & Brand Elements

07
The hands of a chef in a striped apron presenting a delicious-looking dish from the Maquis kitchen. The hands of a chef in a striped apron presenting a delicious-looking dish from the Maquis kitchen.
The slogan ‘Don’t collect things. Collect moments.’ in serif typeface on a taupe-colored background. The slogan ‘Don’t collect things. Collect moments.’ in serif typeface on a taupe-colored background.
The phrase ‘French bistro meets northern German cuisine – vegetarian, local & delicious’ in large serif type above an image of an exquisitely plated dish. The phrase ‘French bistro meets northern German cuisine – vegetarian, local & delicious’ in large serif type above an image of an exquisitely plated dish.

Web Design

08
Laptop, der die Maquis Website zeigt Laptop, der die Maquis Website zeigt

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