Insights

The question "How much does a website from an agency cost?" cannot be answered with a single number.
Depending on size, functionality, design requirements, and ongoing support, prices in 2025 range between €5,000 and €50,000.

• Simple company website: €5,000 – €10,000
• Medium-sized website with CMS and custom designs: €10,000 – €20,000
• Complex platform or e-commerce: €20,000 – €50,000+

At Pola, we focus on strategic planning, sustainable implementation, and inclusive design – ensuring your website remains valuable not just today, but for years to come.

Anyone searching online for “How much does a website from an agency cost?” often encounters vague answers or incomplete price lists.
The problem: without knowing the exact scope and requirements, no one can seriously give a price (and neither can we).

A website is not a standard product, but always an individual project tailored to a company’s goals, target audience, and brand identity.
Two websites with the same number of pages can vary greatly in price if their functionality, design quality, or technical requirements differ.

At Pola, we believe transparency builds trust. That’s why in this article, we not only explain what prices are realistic, but also why sustainable, well-planned websites pay off in the long run.

Before talking about specific costs, it’s important to understand that there are three common ways to create a website:

1. Website Builders
Platforms like Wix or Squarespace offer a quick and affordable way to get online. They are easy to use, require no coding skills, and often cost only €10–30 per month. The downside: design, functionality, and SEO options are limited, and the site can only be expanded to a certain extent.

2. Templates with Customization
A good middle ground is starting with a ready-made design template that an agency customizes to match your brand colors, content, and desired features. This reduces development time and cost while offering far more flexibility in design and functionality than a website builder. Prices typically start at around €2,000 as a one-time investment.

3. Fully Custom Agency Solutions
This is the premium option. Every element – from the structure and design to the code – is tailored specifically to the company. The result is unique, powerful, and scalable. Prices start at around €6,000, while complex platforms or e-commerce projects can realistically range from €10,000 to €50,000 or more.

Depending on your goals and the scope of the project, the price ranges can vary:

• Simple business website with up to five pages, no shop, and no complex features: typically between €5,000 and €10,000.
• Medium-sized website with 5–15 pages, a CMS (e.g., Payload), and a custom design: often between €10,000 and €20,000.
• Complex platform – for example, an online shop with hundreds of products, a custom filtering system, and integrations with ERP or CRM software – can quickly reach €20,000 to €50,000+.

These differences are driven by factors such as functionality, integrations, design requirements, and performance needs.

Five elements largely determine the price of a website:

1. Strategy & Concept – It all starts with analysis. Who is the target audience, what content matters most, and how can visitors be guided toward a specific action? A clear information architecture saves both time and costs later on.
2. Design – Good web design is more than just attractive visuals. It ensures usability, accessibility, and brand recognition. Complex animations or custom illustrations increase the workload.
3. Development – The choice of technology plays a key role. Custom features, complex e-commerce systems, or API integrations can drive up the price.
4. Content – Professional text, photography, video, and SEO optimization are essential to make the website engaging and discoverable.
5. Technology – Hosting, security measures, GDPR compliance, and load-time optimization are non-negotiable for online success.

At Pola, sustainability is not an add-on — it’s a guiding principle.
We code with lean, efficient structures, optimize images and videos for minimal load times, and, where possible, use green hosting. This measurably reduces the CO₂ emissions of every page view.

We also prioritize digital accessibility in line with WCAG standards. This not only makes your website accessible to people with disabilities, but also improves the experience for all users.

Finally, we think long term: a well-built, flexible website can remain modern for five to seven years — saving both money and resources.

Instead of rigid packages, we offer modular plans that can be combined to suit your needs:

• Momentum – Web design and development, tailored to your brand.
• Audit – Comprehensive analysis and optimization of existing websites.
• Essence – Branding and visual identity, from logo to style guide.
• Unity – Content strategy, copywriting, and social media.
• Insight – Training and workshops to make your team digitally proficient.

A website is never truly “finished.” After launch, regular costs will apply:

• Hosting, SSL certificates, and licenses typically range from €50 to €400 per year.
• Maintenance, updates, and security should be budgeted at around 15–20% of the initial development cost.
• SEO enhancements, content expansions, and performance analysis are also worthwhile investments — we recommend starting from €200 per month.

In the long run, a growth-driven design approach pays off: instead of expensive relaunches every few years, the website is continuously improved and optimized.

Our typical process follows a clear structure:

We start with a free initial consultation to clarify goals and requirements. This is followed by the planning phase, including wireframes, design systems, and a content strategy.

During the development phase, we bring the design to life, integrate all necessary features, and conduct thorough testing. The launch only happens once everything runs flawlessly.

After that, we continue to support you with ongoing maintenance and optimization.

A corporate website with custom design and up to 15 pages typically ranges from €8,000 to €15,000.

An e-commerce shop with up to 500 products and custom features costs between €15,000 and €30,000.

A complete brand relaunch, including a new website, falls in the range of €20,000 to €50,000+.

A website today is more than just a digital business card — it is the central hub of your brand communication.
Investing in a professional, sustainable agency website pays off in the long run through improved visibility, higher conversion rates, and lower ongoing costs.